A Tip For Affiliate Managers At Affiliate Summit
Affiliate Summit West 2010 is only a few days away. I’m sure affiliate managers are practicing their game faces in front of the mirrors and getting their business cards prepared. If you are going to tell me or any other affiliate that you have the best offers, the best tracking, the best payouts and the fastest payments in the industry, cancel your plane flight and go see a movie rather then hitting up Vegas.
- I’m not interested that you have the same damn offers as every other network.
- I can get weeklies anywhere I want so don’t bother using that as a selling point.
- If you run on DirectTrack and say you have the best tracking just STFU.
- I almost guarantee I can find a better payout somewhere else or direct.
I think I can speak for most affiliates with the above points. We are sick and tired of hearing the same old crap. As an affiliate if you hear this crap you should call the affiliate manager out on it. Tell them straight up that your not interested so they know how badly they’ve failed at trying to sell you, while your still around to see the look on their face.
I’m not sure if I can speak for all affiliates here but this is what I’m interested in. Tell me your UNIQUE VALUE PROPOSITION (UVP). What are you or your company going to do THAT’S UNIQUE for me that either makes my life easier or makes me more money.
- Tell me what UNIQUE & CONVERTING offers you have.
- Do you offer creative services to affiliates?
- Do you have a compliance department that can check landing pages for legal compliance?
- Do you have publisher training?
- Do you have software to help the affiliate marketing process?
You get the point. Tell me what you have that’s unique and offers true value. Don’t waste my time with nonsense.
Please Note: I do receive a Press Pass to Affiliate Summit which get’s me in for free however, all statements and thoughts are my own opinions.
Hey brother love the post., and im learning everyday on affiliate marketing.your blog is very informative.
Also in the 9 issue of feedfront also.
Thanks brother. keep the content going.
hmm in that case…what’s good in the theaters?
LOL @ Jay Kim!
And don’t just tell me you have “exclusives” which are the same advertiser and payout as every other network (maybe with a different fucking color background).
Tell me you have an AOR that I am going to care about.
@conv3rsion – Excellent point. I should have clarified.
Haha, I plan on bitching out anyone that pitches me the normal lines. Hustler, want to walk around with me? That shit will be priceless. We can even vlog it!
@BoFu – You know we will chill
So true. If a network truly did have something unique from all the others I would be interested in hearing about it but I don’t want the same crap in a different package.
Haha this is the best line ever: “If you run on DirectTrack and say you have the best tracking just STFU.”
Oh so true.
Damn Brandon, I have practicing my game face for weeks. If you come to my booth asking what we do just for a free beer, keep walking!
Haha you know I love you guys Steve
Preach on brother.
I’ve been practicing my canned response when hearing one of those selling points as well. It goes something along the lines of, “When you gonna let me tap that?”
Getting an initial reaction and moving forward.
haha nice post im getting sick of affiliate managers’ lines.
I think you should print this post out and preemptively give it to AMs to read before they are allowed to speak.
looking forward to meeting people at ASW
Been fan of this blog for a while – learn a lot of online tactics from affiliates. Would love to meet up for conversion just to get to know each other. If you are able, email me?
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